So many options. This is what most businesses face when selecting a marketing automation platforms Trying to understand the alterations between the tools and the industry landscape can be difficult, and we know this because we have remained there.

A though back, we were looking for a marketing automation platforms ourselves. We explored, talked to analysts, and had in-depth discussions with company representatives. Since then, we have become very involved in the business.

Thanks to the complementary wildlife of analytics and marketing automation. We have even forged alliances with several companies. Finally, we present our top picks for promotion automation tools (in no particular order).

What is Marketing Automation?

Marketing is about delivering the right message at the right time. Marketing, in recent years, has moved from an art to a more scientific aspect. From the invention of the printing press, the first big breakthrough, to the creation of the Internet, the golden age, marketing has come a long way.

Every organization wants to optimize the economics they spend on marketing campaigns, reach the right audience and, as a result, increase their auctions. This is the age of data-driven marketing, and the term’s meaning is in the name itself.

It means collecting and using relevant information to guide your marketing decisions. With the movement of online stores, you have a continuous environment where you can observe, adjust, and improve your business to meet your customers’ needs accordingly.

In today’s environment, a huge amount of data is coming from everywhere, from your website, your mobile app, and even your business system. Having a large amount of data is not a problem.

But you want to extract useful information from it. This is where marketing automation platforms comes into play. Marketing automation is using the right tools and software to automate your marketing activities.

Marketing automation platforms streamlines the procedure of creating, executing, and following the performance of digital marketing campaigns. It reduces your marketing costs and increases conversion rates.

Marketers are not responsible for sorting through all the information, as marketing automation platforms automate the data analysis process using machine learning and deep learning algorithms.

Do You Essential a Marketing Automation Platform?

Marketing automation platforms provide users with a dominant marketing database for all marketing data and interactions, enabling marketers to create personalized, segmented, and timely marketing experiences for diagnoses and customers.

These platforms automate various functions for marketing aspects such as social media, direct email, lead generation, digital advertising, etc. You also need to know the modern marketing stack.

Here’s Why You Want Marketing Automation Platforms Lookinglion.Net:

  • Advertising and marketing automation platforms allow your sales and marketing teams to focus on attracting new and growing customers. A. Get more sales by automating all repetitive processes.
  • With advertising and marketing automation platforms in your store, you can have good control over your digital ad campaigns and streamline your work by automating your advertising efforts.
  • You can refine your marketing strategy with Marketing Analytics tools.
  • Advertising automation platforms help to analyze your campaign/email reports carefully. You can track open emails, click-through rates (CTR), and lead conversion rates.

Top 11 Marketing Automation Platforms Lookinglion.Net

choose it R. Finding the perfect automation platform that perfectly suits your business needs can be difficult, especially when there is a wide variety of marketing automation platforms, available on the market. To simplify your search, here is a comprehensive list of the top 10 marketing automation platforms you can choose from and start automating your advertising activities:

1. GetResponse

GetResponse is a famous marketing automation platforms that provides features built on the plan a user has decided to purchase. This most expensive plan offers advanced features like email advertising, eCommerce tools, list-building tools, etc.

GetResponse is easy to use and produces great results, even with simple features like email newsletters.

It allows users to choose from four different subscription plans based on their business needs, with the basic plan starting at $15/month. Moreover also offers users a free trial.

2. Autopilot

Autopilot is one of the easiest-to-use advertising automation platforms providing a beautiful, fun and clean visual editor platform that supports the automation of various advertising activities, such as complex email advertising and targeted messaging. Moreover allows users to develop automatic response functionality based on time sequences.

It allows users to choose from three different subscription plans based on their business needs, with the Silver plan starting at $49/month. It also offers users a free trial.

3. Pardot

Salesforce Pardot is a cloud-based automation platform suitable for enterprise customers with the technical skills and resources to train on their platform. It provides automation features, such as email advertising, leads scoring and nurturing, ROI-based reporting, and more, and integration support CRM.

With Pardot, you can get a holistic view of all your customer interactions by tracking your website, l. A and building predictive lead scores based on various metrics and more. Although Pardot is an authoritative automation tool, it lacks lead-generation functionality.

With its base plan starting at $1,250/year, it might not be affordable for many small business owners and businesses. Moreover, it allows users to choose from three other plans according to their business needs.

4. ActiveCampaign

ActiveCampaign, a cloud-based ad automation platform, is among the best ad automation software. A. Customer experience. ActiveCampagin provides email marketing and advertising automation features and a CRM suitable for small businesses. ActiveCampaign is one of the leading advertising automation platforms on the Internet.

You are trusted by over 150,000 companies worldwide. It streamlines your advertising process by automating critical routine tasks, saving time to build strong customer relationships. However, it is one of the best marketing tools available in the market and is known for its powerful automation capabilities.

It does have a steep learning curve and thus can be difficult for a beginner or user with limited technical knowledge.

However it allows users to choose from four different subscription plans based on their business needs, with the basic/lite plan starting at $9/month. It also offers users a free trial.

5. Sendinblue

Sendinblue is a popular advertising and marketing automation platform that supports advanced lead scoring and reporting features. It allows users to use various intuitive features, such as phone support, basic advertising automation features, sending up to 300 emails daily, and more. Free, and it also allows users to launch SMS campaigns.

It allows users to choose from four different subscription plans based on their business needs, with the basic plan starting at $0/month.

6. Ontraport

Ontraport is an advertising automation platform suitable for freelancers, entrepreneurs and small businesses. In addition to its automation and CRM features, it offers a wide variety of features such as email advertising, reports, e-commerce activities and many more.

Which help entrepreneurs sustain and grow their small business. Its reporting tool allows users to gain essential insights into the performance of their digital ad campaigns.

Ontraport follows a pricing perfect that starts at $79/month and offers users four different subscription plans depending on their business needs. It also provides users with a free trial.

7. Eloqua

Eloqua, part of the Oracle toolset, is unique in that it can work with just about any other advertising tool you have. However supports up to 700 integrations, which means you can customize and simplify every step of your advertising and marketing process.

8. Omnisend

Omnisend provides omnichannel functionality and allows users to add a wide variety of advertising channels to a specific automation workflow, such as SMS, email, push notifications, social media channels like Facebook Messenger, and many others.

With intuitive features like drag and drop builder, l. A. Contact orientation and l. A. With advanced split automation functionality, angels have become one of the most comprehensive tools to configure l. A. Advertising Automation.

Omnisend gives users access to its basic email marketing functionality for free. It follows a competitive pricing model, with the basic plan starting at $16/month, which can then be customized depending on which automation features you want to use.

9. HubSpot

HubSpot is a prevalent marketing automation platforms that is based on inbound advertising and focuses on content and search advertising activities. However offers a complete set of tools, such as advertising, sales, and help centres, allowing teams to work collaboratively.

All of its tools and software seamlessly integrate with HubSpot CRM, allowing workers/teams to combine growth data from several channels in one place and gain crucial insights. HubSpot CRM supports up to 1 million contacts and companies.

10. Marketo

Marketo offers a variety of marketing automation platforms, capable of covering almost all customer interaction channels and activities. Its recent integration with Adobe has complete it even more authoritative and suitable for advertising and marketing operations. Marketo is now available as part of Adobe’s enterprise advertising and marketing cloud.

11. Act-on

Act-on will repair all your marketing automation wants building by advertisers themselves for other advertisers and marketers. It is one of the world’s leading advertising and marketing automation software because it was designed to deliver outstanding results fast.

Furthermore, it is highly adaptable and can evolve to work in tandem with new market trends. It is suitable for businesses of all extents and has one of the best client service platforms. It may seem like a big investment, but it will seamlessly integrate and automate everything for you.

Some Limitations Of Using Marketing Automation Platforms Lookinglion.Net

  • High cost: Most ad marketing automation platforms, require you to salary a monthly subscription. Their free trials last for a short time and only offer limited features.
  • Difficult to install, configure and use: Most automation platforms are hard to configure. Because of this, they require users to have the technical expertise to set them up and learn how to use them. A platform.

What To Consider When Linking Marketing Automation Software

Below are a few important factors to consider when comparing Marketing Automation Software.

Cost – Marketing automation solutions can help you significantly reduce expenses by using your advertising and marketing budget wisely. Most of these tools are fully managed, ensuring little to no reliance on program software experts. Most advertising automation tools incur additional costs for training and add-ons.

Easy to use: The fundamental purpose of automated advertising tools is to make the advertising and marketing process transparent. An advertising automation tool with a minimal learning curve will help your team extract great value because it will also be useful to a non-technical member. The less intuitive the platform, the more you will spend on training.

Integrations: Advertising automation platforms typically offer integration with various third-party apps and services. This is extremely important for using your existing services.

CRM Capabilities: Some advertising automation platforms (such as HubSpot and Active Campaign) offer built-in CRM capabilities that allow users/teams to easily combine data from multiple channels into one place and gain insights.

Social Media Capabilities – In social media, your advertising automation platform must integrate with major social networks like Facebook and Twitter, allowing you to run highly effective social media campaigns.


Advertising and marketing automation platforms can be game changers for startups, individuals, and small and medium-sized businesses trying to take advantage of digital advertising. With all the automation, personalization and intelligence features, the advertising automation platforms mentioned above can help businesses make the right advertising decisions.

This article has introduced you to some of the best ad automation platforms available on the market that you can use to conduct and refine your marketing review. It also provides in-depth knowledge about its features, use cases, and pricing.

Suppose you are looking for an all-in-one solution that helps you transfer data from your advertising and marketing automation platforms and turns it into a form ready for review. In that case, Hevo Data is the right choice for you! It will take care of all your analytics needs fully automatedly, leaving you free to focus on key business activities.