Persuasive Texts – the Eight Keys to Creating a Copy
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Persuasive Texts: When presenting a market solution, it is vital to persuade customers of the advantages, benefits, and distinctive aspects of the products and services. Various media such as television infomercials, billboards or films, articles, and photos on internet platforms are commonly used to reach your target consumers.
This time we will talk about persuasive texts. Find out what they are, their importance, and what types exist to make the most of them. In addition, we will give you some tips and keys when creating this type of text, and we will show you some examples that you can take as a starting point.
What are a Persuasive Texts
A persuasive text is a copywriting resource that aims to convince a person about a specific idea or influence their way of thinking, habits, or decisions. In business, these texts seek to direct the interest of consumers towards the purchase of a product or acquisition of a service.
Importance of Persuasive Texts
Persuasive texts are excellent allies in encouraging customers to consume a product. Through a text, you can present complex ideas, specific data, or technical information about a product or service that you could hardly communicate orally or visually. Also, depending on the format of the persuasive text (be it a brochure, a poster, or a report), you can achieve more excellent retention of the consumer’s interest and better focus on what you want to say.
Three Characteristics of Persuasive Texts
1. They are Verbatim
Although this may seem obvious, it is essential to mention that persuasive texts require the textuality factor. The reader is often confused with any form of communication, regardless of whether they are images, videos, or sounds.
Remember that the texts have a grammatical construction and require the use of known words and languages.
2. They are Directed
Persuasive texts are always limited by the audience they address, so they can hardly be used in two broad contexts or universally.
Remember that language is determined by its use, and words have different meanings in different cultural contexts.
3. They are Names
Persuasion is always accompanied by a generally direct interpellation towards the one we address. If we want to convince someone of something, it is advisable to appeal to the individual in question.
Contrary to other strategies, persuasive texts seek to question the consumer actively.
1. Define your Audience
The most crucial step in writing a persuasive copy is knowing the audience you address. If you understand your audience’s expectations, preferences. And capabilities, the design and writing of your texts and content will be straightforward.
Remember that each product is aimed at different sales niches. A study of consumers will allow you to know if you should opt for long or short texts, informative or emotional, or integrated or isolated. Therefore, knowing your buyer personas is the first step. With our buyer persona tool, you can learn to design a buyer persona that your entire company can use to market, sell and offer the best services
2. Challenge your Audience
In our attempt to remain objective on the subject we are interested in addressing, we tend to speak in a passive voice or do not dare to address the other directly. Persuasive texts require abandoning this limitation since someone can only convince if they now challenge.
Speak in an active voice and address your audience in the second person. Consumers expect to recognize for their individuality, so these texts can tap into their interests and make communication individualized.
3. Speak from your Position
There is no more excellent expert in a product or service than the one who has designed it, produced it and sold it. Therefore, when creating persuasive texts, you must assume your authority when talking about the benefits of your brand. The security and confidence transmitted by someone who knows what he is talking about infect his interlocutors and promote persuasion.
4. Keep it Concise
It doesn’t matter if you’re writing a long text or a short one: you should always keep the number of words you use to a minimum. Although you must communicate technical data, saving words and going straight to the point is advisable.
5. Hold your Attention
Retaining the audience’s attention is the first objective of a persuasive text. If you have managed to compose your text correctly, it is most likely that you only have to attract the consumer’s attention to have a safe sale in the bag.
To achieve this goal, you can take advantage of visual complements or start your texts with short and powerful sentences. Another alternative is the use of flashy or provocative titles.
6. Take advantage of Persuasion Theories
Even though the market has used persuasive tools for some decades to encourage consumption and create commercial trends, in reality, psychologists have long discussed how transparent processes work.
We recommend you review some of these theories and take advantage of the psychological principles that regulate our decision-making.
7. Use the Texts Responsibly
Successful persuasive texts have create powerfully and concretely to convince buyers to opt for a market solution. Although this has clear benefits for companies, it is essential to consider a product or service’s positive or negative impact on people.
Approaching business from an ethical point of view will help you put honesty with your customers and audience in general first. In many cases, this can also be a persuasion strategy, as users will know that you care about their well-being and integrity.
8. Get Advice from a Professional
While most of us know the basic principles of writing, few know how to convey a message clearly, or who know perfectly the grammatical, spelling, and narrative codes of the art of writing.
However, A piece of advice that can improve your texts is to have a professional who writes your content. According to your company’s needs or advises. You on getting your message across clearly to the audience you are targeting.