Seo stands for “search engine optimization.” In simple terms. This means improving your website online to increase visibility. When people search for products or offers related to your business on Google. Bing and other search engines. The higher the visibility of your pages in search results, the more chances you have of attracting attention and potential and existing customers to your business.
How Does SEO Work?
Search engines alike Google use bots to crawl pages on the web. Jump from one website to another. Collect information about those pages and place it in an index. Think of the index as a giant library where a librarian can open a book (or a webpage) to help you find exactly what you’re looking for right now.
The algorithms then analyze the pages in the index. Taking into account hundreds of factors or ranking signals, to determine the order in which the pages should appear in search results for a given query. In our analogy of Library, the librarian has read all his books. Library and can tell you exactly which air of mystery answers your questions.
Why Is SEO Important For Marketing?
Search engine marketing is an essential part of digital advertising because people conduct billions of searches every year. Often for commercial purposes to find information near products and facilities.
Search is often the primary basis of digital traffic for brands and complements other advertising and marketing channels. Higher visibility and higher rankings in search results than your competitors can impact your results.
However, search results have evolved in recent years to provide users with more direct responses and information that is more likely to keep employers on the results page instead of directing them to other Internet sites.
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