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Definition

Trade Show Management

Trade shows have become a great way to showcase products or services and contact potential new customers. For this reason, they are organized by an industrial sector or by a group of companies interested in expanding their portfolio of buyers or launching new products; Furthermore, this event is an inexpensive way to generate high sales volumes.

One of the participating companies’ primary objectives is to obtain qualified, profitable contacts. The exchange of contacts and telephone numbers is the basis for future businesses that help us grow.

There are many definitions of what a trade fair is. Despite this, this is considered a business even in the marketing, held annually to facilitate the exchange between companies ( exhibitors ) that offer goods or services and potential customers (buyers, consumers, or users). ). This type of event allows us to meet objectives such as:

Show the diversity of company products to regular customers while contacting potential buyers.
Stimulate the development of new trends in the market.
Measure yourself against the competition in a public event that allows clients to identify the strengths of each company.
Strengthen marketing strategies.
Show the technological advances and innovations in a sector of the industry.
Check the degree of customer satisfaction concerning particular products or services.
Anchor trademarks and product positioning in the minds of customers.

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