In this article, you will find some valuable information about If you value Mobile Traffic Over Desktop, Which Bid Adjustment Should You Set. And if you value mobile traffic over desktop, which bid adjustment should you set, and what options are available for different movements?

What Is A Bid Adjustment

Bid adjustment is google ads and is a ratio of increase or decrease in your bids. Bid adjustments agree that you show ads on Google more or less frequently based on where. However, people search, for example, sometimes a click is a cost to you.

Suppose it comes from a smartphone at a certain time of the day and from a specific location. Moreover, you can also adjust your bids base on how your ads achieve, helping to progress your return on investment. Spending on different clicks may vary as your bids increase or decrease according  to the adjustment you will set, but your total average regular budget was not change

How To View Your Bid Adjustments

In your Google Ads account, you can sight bid adjustments from the page menu on the left

For Bid Adjustments On The Search Web

  • Location
  • Ad Schedule
  • Devices
  • Audiences
  • Placements
  • Advanced bid adjustment

What is the Need for a Device if you value mobile traffic over desktop?

If you value Mobile Traffic Over Desktop, Which Bid Adjustment Should You Set are a great way to improve the performance of your advertisers’ movements across devices like smartphones, laptops etc…

Businesses that offer need-now solutions, like restaurants or plumbers, can greatly benefit from having their ads targeted to more audiences using their mobile devices when searching or browsing the web. According to the Merkle Digital Marketing Report, mobile generated 61% of all paid search clicks in Q4 2019, and mobile also accounted for 89% of spend on Facebook. It kinds sense to capitalize on this audience stream.

It is true that cell phones offer more traffic and, therefore, more conversion chances. But when it comes to actual revenue figures, the office is the clear winner. According to the Merkle Digital Marketing Report, in Q4 2019, paid search ads on desktop generated 63% more revenue per click than paid search ads on mobile. Therefore, it would be unwise to overlook the benefit of higher desktop bidding for some promoters.

Below are a few profits of device-specific bidding:

  • Allocating Budgets – Maximize your advertisers’ budgets by allocating capital to the devices most likely used by the people searching for products/services like theirs.
  • Timely Ad Delivery: People looking for services on mobile are usually in the market to convert. So for advertisers that offer a service you need today, like restaurants, it pays to be able to direct more of your ad spend to mobile—in the right place, at the right time!
  • It’s a win-win situation: With the device’s bid settings feature, campaign managers can add an extra layer of optimization to their advertisers’ campaigns, delivering better results.
  • Device-level bidding helps advertisers target customers where they are most likely to engage and convert, increasing their ROI. And finally, customers have access to relevant search results, and it’s a win-win situation for everyone.

Device Level Bid Adjustments In Advantage

Advantage supports desktop, tablet, and mobile bid adjustments for google and bing. This feature proposes percentage adjustments for mobile, desktop, and tablet proposals.


Best Practices

  • Target mobile-only traffic: Campaign managers should consider targeting mobile-only traffic for businesses that find conversions come primarily from mobile devices. A. Most. A. Mobile ad spend by allocating a higher percentage to mobile bidding on the adVantage platform.
  • Exclude mobile traffic – Setting higher bids for mobile traffic might seem a no-brainer. However, if your advertiser’s website isn’t optimized for mobile devices, driving traffic to it can waste valuable ad spending. In this case, it may make intelligence to exclude mobile traffic entirely.

Types of Bid Adjustments

Use device bidding settings to show your ad more or less frequently for searches on specific devices: desktop, tablet, or mobile.

Where can you use them

  1. bells
  2. ad groups
  3. If you’ve set up a device-based bid adjustment for a campaign and an ad group within that campaign, the ad group’s bid adjustment will be used to determine your bid.


  1. -100% to +900%
  2. To opt-out of ad serving on a specific device, reduce your bid by 100% for that device. If you reduced l. A. Bid a campaign at 100% for a specific device, the ad group level adjustment for the same device would not be used.

Choose A Bid Total That Works For You

Suppose you’re new to Google Ads. However, choose a budget and bid amount you’re comfortable with.

This article provides tips and the most outstanding performance to help you choose your first bids.

Before You Begin

Suppose you’re new to Google Ads bidding. However, you read About ad bidding basics. It helps to know your campaign goals and which networks work best to help you achieve them.

Choose Your First Bids.

First Bids

First, only some recommended bid amounts work perfectly for everyone. The right offer for you will depend on the following:

  • Your type of campaign
  • The cost of your keywords
  • The success of your keywords

Most new users of Google Ads use cost-per-click (CPC) bidding to pay for respective clicks on their ads. With this choice, you set a maximum cost-per-click bid (max CPC bid), the highest amount you’re willing to pay for a click on your ad.

Set your bid by considering approximately how much a click on an ad is worth. Try setting a maximum bid if you know which one to start with. $1 CPC bid.

Bidding On The Display Network

Display Network

Keep in mind that click-through rates are generally lower on the Display Network because it can be harder to grab a reader’s attention. If you run your ad on the Display Network, you can set a maximum Display Network. CPC bids for clicks that occur only on this one. A. Network Display.

  • Consider bidding on impressions: Instead of paying per click, you can pay based on the number of times your ad is viewed. Will propose in l. A. Bid at cost per thousand viewable impressions (vCPM), and you will pay for every 1,000 times your ad is considered viewable.
  • This is a good choice if you are more interested in getting your business name or logo out to many people. Learn more about vCPM bidding.
  • Bid on placements: Similar to evaluating keywords, you may consider increasing your bid for those placements if your ads perform well on certain placements.

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Target Customers Nearby An Address With Location Assets

Ads on Google can display your business addresses and invite users to call or visit your addresses. Whenever people search for nearby businesses on or Google Maps (for example, “coffee shop near me”), they may see neighborhood search ads that show the locations of your business. Moreover, set up location elements to serve neighborhood search ads.


  • Get more store visits. Don’t miss the foot traffic near you.
  • Calls received. Local search ads may include a choice for users to call your locations, and they will use the phone number of the featured business location.
  • Help customers learn more about your business. Local search ads link to your business location page, which includes information such as store hours, address, customer reviews, and photos.

How They Work On Mobile

Work On Mobile

Your business location may appear when users search for nearby businesses on However, advanced part of the local results.

Similarly, ads that display your business location may also appear whenever users perform similar searches on the Google Maps mobile app.

How They Work On Desktop

When users search for near businesses on and click “More places” in the local results, their business location may appear. However, the advanced part of these local results.

Closing Thoughts!

The traffic of any kind on the sites is essential for the proper maintenance and functioning of a site. The site traffic generates a lot of sales and also profits the company. In addition, if you value mobile traffic over desktop, which bid adjustment should you set? The traffic over desktop plays a major role rather than the traffic over mobile. Moreover, the site business decreases with reduced traffic over the desktop.

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